Bridgedale Outdoor Ltd is the global market leader in the manufacture of technical socks for: Walking/ Hiking, Mountaineering, Running, Skiing, and Everyday. We set out to design and manufacture the most comfortable socks on the market; using the latest machinery, the most progressive designs and the most advanced yarn technology. Our unique Fusion Technology combines natural fibres with technical fibres ensuring Bridgedale socks are the most comfortable you will ever wear! We sell Bridgedale socks in over 40 countries worldwide. Whether for walking the Appalachian Trail or climbing Mount Fuji, Bridgedale socks have become the most trusted and comfortable sock brand on the market. In January 2012 we launched a new look for the brand and have updated our packaging, web site and point of sale material. The packaging has been designed to reduce waste by 40% and the Fusion Technologies will help with selecting the most appropriate style in store and the rest of our marketing materials reflect our new branding.